3 Social Media Marketing Trends You Need To Know About Now
If you own a business, especially a small one, there's a pretty good chance you handle a bulk of the little jobs.
This includes the less-than-awesome stuff, gethroughwork which means you're probably not keeping tabs on all of the latest social media marketing trends. Then again, who can blame you? You're worrying about making sure you're making a small budget work, making payroll (even if it's only a staff of one), and ensuring that you've got social media at all that you just don't have time to keep up with what's hip.
The problem is that commerce is not sympathetic, and you're going to get left behind.
There was a time when not having an online presence was problematic, so companies of all sizes rushed to make sure they had a website. Some weren't great, but at least they could say they were on the internet, and that used to be all you needed.
But things change, and technology changes quickly. Nowadays, social media is becoming the way people stay connected. Everyone has an internet connection, but it's about what platform you're using that can make a difference. What's your content all about?
Are you engaging your customer base?
If this all seems like another language, then it means you need to catch up with a quickness! Social media marketing is all the rage and has been for years. Moreover, as more people look toward social media for their product recommendations and testimonials, anyone running a small business or large company/corporation needs to get in on the social media action.
But you just can start signing up for any, or all, social media platforms.Sure, you could, and there might be some notoriety involved in how badly you might use it, but you want to bring in clients/customers because they see you doing things right.
These are three of the top social media marketing trends you need to know about now:
Twitter Is Still Big ⏤ Even though reports have noted that this social media giant was on the decline, data shows it's still one of the top platforms out there.It's a great way to stay directly connected with customers by way of what's with them nearly all the time — their phone.
Live Streaming & Video ⏤ Have you noticed that numerous platforms have started showing more video content and streaming content than ever before?
It's not an accident. People can scroll right past pictures, but it's much more engaging to watch video, especially when it's in real-time. The type of content can vary so much when it's in video form & frankly, some folks will not accept anything less from someone posting.
Social Listening ⏤ Look over your social media & see what people are saying about your current posts/content. Often times, they're being critical but in a good way. Use this to help you make better content & post stuff they will actually look at.People want to feel as though they can cause change for the better, even if it's just on their Insta feed. Show them they matter, and they're open to hear more from you.
Truth be told, there are a lot of social media marketing trends of note, and depending where you are, what your product is, and who your target audience is, only some may be right for you.
The key is to know which ones to get behind. This is where a tremendous internet advertising agency shows its worth. They have the tools, the know-how, the industry knowledge, and the wherewithal to show you how to invest your time & money in the right places for the best results.
Not all agencies are the same, so you need to do some research to find the right agency for you.